1. What Data We Collect
- Contact details (name, address, phone, email)
- Identification and driving licence details
- Vehicle details and ownership history
- Finance application information
- Records of enquiries, test drives, purchases, and aftersales
- CCTV images at our premises
- Website and cookie data
2. Why We Use Your Data
We use your data to:
- Contact details (name, address, phone, email)
- Identification and driving license details
- Vehicle details and ownership history
- Finance application information (income, employment, bank details)
- Records of enquiries, test drives, purchases, and aftersales
- CCTV images at our premises
- Website and cookie data (IP address, device, browsing activity)
We only process your data where we have a lawful basis (for example: to perform a contract with you, to comply with law, with your consent, or for our legitimate interests where these do not override your rights).
3. Sharing Your Data
4. How Long We Keep Your Data
We keep your data only for as long as necessary for the purposes above, including:
- Vehicle sales, service and warranty records – usually up to 7 years after our last interaction (longer where required by law or for warranty/safety reasons)
- Finance-related records – in line with legal and regulatory requirements (which may be longer than 7 years, including extended retention to April 11, 2031 for motor finance complaints per FCA requirements)
- Marketing consent records – until consent is withdrawn, plus 1 year
- CCTV footage – typically 30 days unless required for investigation
5. Your Rights
You have the right to:
- Access your personal data
- Correct inaccurate or incomplete data
- Object to certain processing or ask us to restrict it
- Ask us to delete your data (where we have no legal reason to keep it)
- Withdraw consent where we rely on consent
- Data portability (receive your data in a usable format, where applicable)
To exercise your rights, Contact Us using the details above.
6. Marketing
We may contact you about offers, products and services that may interest you. You can opt out of marketing at any time by:
- Clicking "unsubscribe" in our emails, or
- Contacting us at [Email / Phone]
We will not send you marketing if you have told us not to.
7. Cookies
- Our website uses cookies and similar technologies to make the site work, remember your preferences and improve performance. You can manage cookies through your browser settings and our cookie banner.
8. Data Security
We implement appropriate technical and organisational measures to protect your personal data, including:
- Secure storage of physical and electronic records
- Encryption of sensitive data during transmission
- Regular security assessments and updates
- Secure disposal of outdated information
9. Products & Services
- All vehicles and services advertised on our website and other social platforms are subject to availability. We reserve the right to modify, extend or discontinue any product or service without giving prior notice. Prices and related details are subject to change and may vary depending on location, market dynamics and other factors.
10. Third-Party Links
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Bilston Motors' website may contain links to third-party websites. We are not responsible for the content, policies, or practices of third-party websites. Accessing third-party links is at your own risk.
11. Contact Us
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If you have any questions about this privacy policy or how we handle your personal data, please contact Bilston Motors LTD. For details, please refer to the Contact Us page.
